A Good Reason To Look At Web Traffic Stats Every Day

I recently just wrote an entry about why it’s not a good idea to get bogged down with checking web stats every day. This new entry is going against those thoughts. But it’s for a good reason.

I do have one reason that I sometimes like to look at my web traffic stats every day.

I like to look at the keywords the people are using to find my site. They often contain phrases that are questions. Answering these questions makes for great content ideas for the sites.

Let’s say I am looking at the list of phrases that people types yesterday to find one of my sites, and I see the question “how to clean aquarium glass”, sitting there nicely as a keyword phrase.

Great, I just have a new content idea for the day. I can write a post that helps people learn how to clean aquarium glass, and it’s probably related to a lot of the other content on the site since somebody found the site using that key phrase.

Using this technique, I can usually weed out ideas that go into more depth or get more specific than some of the general topics that are already on a site. This is a good thing.

That’s about the only reason I can think of at the moment to take the time to look at web traffic stats each day, the right stats and info can make content idea generation pretty snappy.

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Don’t Spend So Much Time Looking At Stats

Productivity is a big issue for busy webmasters. How can we stay focused on what is really worth working on (expanding our web presences) and not get bogged down by what I consider to be the fun stuff?

I call stat checking and analysis fun, because it is. Doing so allows you to see information that shows you how well your efforts are (or aren’t) working.

Do you log into Google Analytics every day? Do you spend a good chunk of time each day looking at various accounts and reports to see how your sites are positioned in the SERPs and how much traffic you are getting?

You might be spending too much time doing that, if that is the case.

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