Webmasters: Be the Tortoise, Not the Hare

This is something that I have to remind myself about, quite often.

Exposure on the Web can be a race at times. It’s a race to get content online. It’s a race to get search engines to index and rank your content well. It’s a race to convert visitors into buyers. I could go on and on.

Within all these individual races that we participate in, with our Web properties, we need to think more like the Tortoise and less like the Hare.

Why?

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Link Building – Be Humble, Be Confident

Let’s face it, link building sucks. You need to basically get used to being rejected a lot. It’s kinda like cold-call sales at times. You will constantly be contacting people (webmasters) that you normally wouldn’t contact, they won’t be expecting to hear from you, and they more than likely will ignore you or not cater to your request.

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